Client
Sarah Wilcher, brand director at Flora
Client brief
Inspire the nation to get active through seeing the 2007 Flora London Marathon
Agency
Bartle Bogle Hegarty
Agency planner
Catriona Berry
Agency producer
Ronae Heighes
Copywriter
Cameron Short, Mike Oughton
Creative director
Marc Hatfield
Production company
Home
Producer
Laurence Barber
Director
David Hartley

This TV ad shows a man limbering up in his living room as if in preparation for the marathon. When he leaves his house to take his dog for a walk we see him walk under the marathon-style start barrier where his friends and neighbours are waiting to cheer him on.

First Aired: 21-Apr-07 Media: Television Country: United Kingdom Agency: Bartle Bogle Hegarty Client: Flora