Trebor

Agency: Fallon London
Advertiser: Cadbury Trebor Bassett
Project The mint people

Clients
Phil Rumbol, marketing director, Lynne Vandeveer, head of marketing, gum and candy, Cadbury UK; Clare Tasker, senior brand manager, Janine Blakeway, brand manager,

Trebor Brief
Celebrate the famous mint heritage and repackage the quirky British charm of the Trebor Extra Strong brand, for a chewing-gum launch

Writer Matt Keon
Art directors Nils-Petter Lovgren, Emily Cussins
Planner Jo Hudson
Media agency PhD
Media planner Ellie Roberts
Production company Spank
Director Steve Bendelack
Post-production The Moving Picture Company
Exposure TV